Once you’ve made a videoask, the next step is to share it! To learn about all sharing options check out this article: Sharing & embedding your videoasks.
1. Keep your subject direct and truthful. Make sure your subject matches the content of your email, and isn’t just an attention grabber. If people feel misled by a catchy subject line, they are likely to close out of the message or even mark the email as spam.
2. Avoid using too many numbers or exclamation marks and WRITING IN ALL CAPS. Instead try including a question like, “What do you think about us? Let us know.” Or “Can you help us improve?”
3. Would you open and read this email? Make sure the body of your email is clear, valuable, and interesting to the person you’re sending it too.
4. Don't use “Spammy” language. Some words that spam filters often look for are: free, win, bonus, limited time only, special promotion, this is not spam. For more “spammy” words to avoid, check out this list.
5. Proofread. Then proofread once more. Spam filters look out for language that may have been produced by a computer. Take the time to edit your language and avoid typos or grammatical errors to ensure you sound as human as possible. If you’re no grammar nerd (or you don’t have one nearby), consider a text correction tool like Grammarly.com.
BONUS tip for users on the Brand Plan: Including your logo front and center is a great way to ensure that people will recognize you when receiving your email, and will be less likely to mark it as non-important or send it to spam. Check out our article on how to add your logo to a videoask.